Bite of Joy
Branding Design - Fictional Cafe
Bite of Joy is a fictional branding project for a pastries café aimed at young creatives who crave more than just sweets — they want experiences that are fun, shareable, and emotionally expressive. The visual identity combines minimalism with bold, cheerful design elements. I crafted a full identity system including a logo, menu design, packaging, and social media presence. The menu categories — Feeling Sweet, Feeling Salty, Feeling Bitter, Feeling Thirsty — playfully link moods to food, making the brand memorable, relatable, and inherently social.
Bite of Joy
Branding Design - Fictional Cafe
Bite of Joy is a fictional branding project for a pastries café aimed at young creatives who crave more than just sweets — they want experiences that are fun, shareable, and emotionally expressive. The visual identity combines minimalism with bold, cheerful design elements. I crafted a full identity system including a logo, menu design, packaging, and social media presence. The menu categories — Feeling Sweet, Feeling Salty, Feeling Bitter, Feeling Thirsty — playfully link moods to food, making the brand memorable, relatable, and inherently social.
Bite of Joy
Branding Design - Fictional Cafe
Bite of Joy is a fictional branding project for a pastries café aimed at young creatives who crave more than just sweets — they want experiences that are fun, shareable, and emotionally expressive. The visual identity combines minimalism with bold, cheerful design elements. I crafted a full identity system including a logo, menu design, packaging, and social media presence. The menu categories — Feeling Sweet, Feeling Salty, Feeling Bitter, Feeling Thirsty — playfully link moods to food, making the brand memorable, relatable, and inherently social.
Year
2025
Year
2025
Year
2025
Client
Personal
Client
Personal
Client
Personal
Scope of work
Concept Development
Brand Identity Design
Scope of work
Concept Development
Brand Identity Design
Scope of work
Concept Development
Brand Identity Design
Bite of Joy Café Branding
Role Overview
As the sole creator of this concept project, I was responsible for the full creative process. Brand Identity Design: Designed the Bite of Joy logo and typographic system. Developed a bold color palette and visual style combining minimal shapes with playful energy Menu Design: Created emotion-based menu categories (e.g. Feeling Sweet). Designed layout and typography suitable for both print and digital use Packaging Design: Designed mockups for cups, pastry boxes, stickers, and wraps. Ensured visual cohesion across all brand touchpoints Social Media Content: Created a series of Instagram post templates. Focused on expressing the brand identity, cohesiveness, and alignment with Gen Z habits. Moodboarding & Art Direction: Created visual moodboards to define tone and inspiration. Used references to shape the café’s personality: bold, warm, minimal, and creative
Editorial Magazine / Photobook
Role Overview
As the sole creator of this concept project, I was responsible for the full creative process. Brand Identity Design: Designed the Bite of Joy logo and typographic system. Developed a bold color palette and visual style combining minimal shapes with playful energy Menu Design: Created emotion-based menu categories (e.g. Feeling Sweet). Designed layout and typography suitable for both print and digital use Packaging Design: Designed mockups for cups, pastry boxes, stickers, and wraps. Ensured visual cohesion across all brand touchpoints Social Media Content: Created a series of Instagram post templates. Focused on expressing the brand identity, cohesiveness, and alignment with Gen Z habits. Moodboarding & Art Direction: Created visual moodboards to define tone and inspiration. Used references to shape the café’s personality: bold, warm, minimal, and creative
Bite of Joy Café Branding
Role Overview
As the sole creator of this concept project, I was responsible for the full creative process. Brand Identity Design: Designed the Bite of Joy logo and typographic system. Developed a bold color palette and visual style combining minimal shapes with playful energy Menu Design: Created emotion-based menu categories (e.g. Feeling Sweet). Designed layout and typography suitable for both print and digital use Packaging Design: Designed mockups for cups, pastry boxes, stickers, and wraps. Ensured visual cohesion across all brand touchpoints Social Media Content: Created a series of Instagram post templates. Focused on expressing the brand identity, cohesiveness, and alignment with Gen Z habits. Moodboarding & Art Direction: Created visual moodboards to define tone and inspiration. Used references to shape the café’s personality: bold, warm, minimal, and creative
Art Direction
Concept Development
Brand Identity Design
Illustration
Typography
Packaging Design
Social Media
sketches
sketches
sketches
Explanation
To develop the mascot and logo, I began with sketches and a mindmap exploring different symbols tied to cafés and emotions. After testing several ideas, I settled on a coffee bean creature as the main character — simple, friendly, and instantly recognizable. To reflect the café’s joyful identity, I added a small flower as an accessory, connecting it visually to the name Bite of Joy and reinforcing the brand’s warm, cheerful personality.
Explanation
To develop the mascot and logo, I began with sketches and a mindmap exploring different symbols tied to cafés and emotions. After testing several ideas, I settled on a coffee bean creature as the main character — simple, friendly, and instantly recognizable. To reflect the café’s joyful identity, I added a small flower as an accessory, connecting it visually to the name Bite of Joy and reinforcing the brand’s warm, cheerful personality.
Explanation
To develop the mascot and logo, I began with sketches and a mindmap exploring different symbols tied to cafés and emotions. After testing several ideas, I settled on a coffee bean creature as the main character — simple, friendly, and instantly recognizable. To reflect the café’s joyful identity, I added a small flower as an accessory, connecting it visually to the name Bite of Joy and reinforcing the brand’s warm, cheerful personality.
Mood, Feel, Typography
Mood, Feel, Typography
Mood, Feel, Typography
Explanation
To define the visual tone of Bite of Joy, I experimented with various font combinations and color palettes, testing how playful or minimal the identity could be while still feeling bold and welcoming. Through this iterative process, I refined the typography to be expressive yet clear, and selected a vibrant but balanced color scheme that captured the café’s cheerful, emotionally driven personality.
Explanation
To define the visual tone of Bite of Joy, I experimented with various font combinations and color palettes, testing how playful or minimal the identity could be while still feeling bold and welcoming. Through this iterative process, I refined the typography to be expressive yet clear, and selected a vibrant but balanced color scheme that captured the café’s cheerful, emotionally driven personality.
Explanation
To define the visual tone of Bite of Joy, I experimented with various font combinations and color palettes, testing how playful or minimal the identity could be while still feeling bold and welcoming. Through this iterative process, I refined the typography to be expressive yet clear, and selected a vibrant but balanced color scheme that captured the café’s cheerful, emotionally driven personality.
logo variations
logo variations
logo variations
poster
poster
poster
menu
menu
menu
loyalty card
loyalty card
loyalty card
packaging
packaging
packaging
Social media posts
Social media posts
Social media posts