Web Design
WATERROWER | NOHRD brand umbrella
As part of my work with the WATERROWER | NOHRD brand, I designed two distinct yet connected websites: one for WaterRower, the iconic water-resistance rowing machine brand, and one for Pilates Scandinavia, a regional distributor specializing in premium Pilates equipment and training. While both websites align with the overarching brand identity, each was tailored to its own audience and goals. For WaterRower, I focused on a clean, performance-driven layout that highlights product features and design innovation. For Pilates Scandinavia, the emphasis was on calm, clarity, and accessibility — with an elegant, minimal structure that mirrors the focus and flow of Pilates itself.
Web Design
WATERROWER | NOHRD brand umbrella
As part of my work with the WATERROWER | NOHRD brand, I designed two distinct yet connected websites: one for WaterRower, the iconic water-resistance rowing machine brand, and one for Pilates Scandinavia, a regional distributor specializing in premium Pilates equipment and training. While both websites align with the overarching brand identity, each was tailored to its own audience and goals. For WaterRower, I focused on a clean, performance-driven layout that highlights product features and design innovation. For Pilates Scandinavia, the emphasis was on calm, clarity, and accessibility — with an elegant, minimal structure that mirrors the focus and flow of Pilates itself.
Web Design
WATERROWER | NOHRD brand umbrella
As part of my work with the WATERROWER | NOHRD brand, I designed two distinct yet connected websites: one for WaterRower, the iconic water-resistance rowing machine brand, and one for Pilates Scandinavia, a regional distributor specializing in premium Pilates equipment and training. While both websites align with the overarching brand identity, each was tailored to its own audience and goals. For WaterRower, I focused on a clean, performance-driven layout that highlights product features and design innovation. For Pilates Scandinavia, the emphasis was on calm, clarity, and accessibility — with an elegant, minimal structure that mirrors the focus and flow of Pilates itself.
Year
2024-2025
Year
2024-2025
Year
2024-2025
Client
WATERROWER | NOHRD / PilatesScandinavia
Client
WATERROWER | NOHRD / PilatesScandinavia
Client
WATERROWER | NOHRD / PilatesScandinavia
Scope of work
Web Design
UI
Scope of work
Web Design
UI
Scope of work
Web Design
UI
waterrower - redesign
waterrower - redesign
waterrower - redesign
WATERROWER
re-design
As part of a brand consistency effort, I redesigned the existing WaterRower webpage to align with the NOHRD design style. Using pre-defined visual elements from the NOHRD website, I created a new high-fidelity prototype in Adobe XD that restructured the entire layout. The goal was to bring a more logical and intuitive user experience to the WaterRower page while ensuring visual and functional consistency across the WATERROWER | NOHRD brand. This involved rethinking the content hierarchy, user flow, and overall page logic to better reflect the premium and design-focused identity of the brand.
WATERROWER
re-design
As part of a brand consistency effort, I redesigned the existing WaterRower webpage to align with the NOHRD design style. Using pre-defined visual elements from the NOHRD website, I created a new high-fidelity prototype in Adobe XD that restructured the entire layout. The goal was to bring a more logical and intuitive user experience to the WaterRower page while ensuring visual and functional consistency across the WATERROWER | NOHRD brand. This involved rethinking the content hierarchy, user flow, and overall page logic to better reflect the premium and design-focused identity of the brand.
Editorial Magazine / Photobook
re-design
As part of a brand consistency effort, I redesigned the existing WaterRower webpage to align with the NOHRD design style. Using pre-defined visual elements from the NOHRD website, I created a new high-fidelity prototype in Adobe XD that restructured the entire layout. The goal was to bring a more logical and intuitive user experience to the WaterRower page while ensuring visual and functional consistency across the WATERROWER | NOHRD brand. This involved rethinking the content hierarchy, user flow, and overall page logic to better reflect the premium and design-focused identity of the brand.
pilatesscandinavia - redesign
pilatesscandinavia - redesign
pilatesscandinavia - redesign
PilatesScandinavia
re-design
For the Pilates Scandinavia website, I was given more creative freedom while still needing to stay visually connected to the WATERROWER | NOHRD brand. Unlike the WaterRower redesign, this project wasn’t a direct stylistic match — instead, I adapted the brand’s existing visual language by softening the design. I introduced new fonts and a more muted color palette to better reflect the calm, controlled nature of Pilates, contrasting the high-performance tone of other brand segments. The result is a high-fidelity prototype that feels visually cohesive with the larger brand while offering a tone that resonates with Pilates practitioners.
PilatesScandinavia
re-design
For the Pilates Scandinavia website, I was given more creative freedom while still needing to stay visually connected to the WATERROWER | NOHRD brand. Unlike the WaterRower redesign, this project wasn’t a direct stylistic match — instead, I adapted the brand’s existing visual language by softening the design. I introduced new fonts and a more muted color palette to better reflect the calm, controlled nature of Pilates, contrasting the high-performance tone of other brand segments. The result is a high-fidelity prototype that feels visually cohesive with the larger brand while offering a tone that resonates with Pilates practitioners.
Editorial Magazine / Photobook
re-design
For the Pilates Scandinavia website, I was given more creative freedom while still needing to stay visually connected to the WATERROWER | NOHRD brand. Unlike the WaterRower redesign, this project wasn’t a direct stylistic match — instead, I adapted the brand’s existing visual language by softening the design. I introduced new fonts and a more muted color palette to better reflect the calm, controlled nature of Pilates, contrasting the high-performance tone of other brand segments. The result is a high-fidelity prototype that feels visually cohesive with the larger brand while offering a tone that resonates with Pilates practitioners.
